Undergraduate Programmes

Dip/BA (Hons) Advertising & Visual Communications

1. OBJECTIVES

The programme enables students to acquire skills, knowledge and comprehension for future Art Directors, Graphic Designers and Account Executives, to produce the best of contemporary advertising. The creative aspects deals through studio work combined with a theoretical, strategic, and historical perspective. Courses draw on the constructs and paradigms of fields such as Marketing Research, Sociology, Psychology and Ethics to enrich and extend the understanding of effective Visual Communication and Advertising concepts. Advertising students are thus able to complement academic studies with professional practice to enhance their career aspirations

2. GENERAL ENTRY REQUIREMENTS

In accordance with the University of Mauritius General Entry Requirements for admission for Undergraduate Degrees.

3. PROGRAMME REQUIREMENT

At least Grade C in Art & Design at ‘A’ Level or equivalent qualifications acceptable to the UoM/MGI.

4. MINIMUM REQUIREMENTS FOR AWARD OF DIPLOMA/ DEGREE

Diploma: 66 credits
Degree: 120 credits

Breakdown as follows:

 Core ModulesProjectsElectivesTotal
Diploma: 60 6   66
Degree: 96 18 3 120

5. PROGRAMME DURATION


FULL-TIME

 Normal (Years)Maximum (Years)
Diploma: 2 3
Degree: 4 7

6. CREDITS PER SEMESTER

Maximum 24 credits, Minimum 9 credits, subject to regulation 5. 1 Credit is equal to 30 hours practical or 15 hours of Lecture

Practical modules :

75 hours per semester which include :

  • 15 x 1 hour lecture : 15 hours per semester
  • 15 x 4 hours practical : 60 hours per semester
Theory modules :

45 hours per semester

  • 15 x 3 hours lecture : 45 hours per semester

7. PROGRAMME ORGANISATION

The full programme is scheduled over a period of four years. The first two years consist of a general course that equips the students with the core skills and knowledge required for the course.After completing modules as per requirements, the student will be allowed to proceed to level / year 3.

In the second part of the course the student can make an informed choice between Animation / Multimedia / Digital Video Production. Successful completion of the remaining modules at levels/year 3 and 4, leads to the Degree in Digital Arts.

  1. For Diploma/ Degree award, all modules must be cleared.
  2. For a student to proceed to year/level III, he or she must obtain a minimum CPA of 45.
    In case this criterion is not met, refer to (c) below.
  3. Students who do not satisfy (b) but have achieved a minimum aggregate of 50% shall qualify for the award of a Diploma after completion of a project of 3 months’ duration to the satisfaction of the Board of Examiners. The project will be equivalent to 6 credits in the final assessment.
  4. If a student satisfies (b) but eventually wishes to discontinue studies before completion of Levels/Years 3 or 4, s/he may be awarded a Diploma under special circumstances subject to the completion of a project to the satisfaction of the Board of Examiners.

8. Assessment

  1. Each module carries 100 marks, out of which 30-50% will be from continuous assessment, unless otherwise stated. Continuous assessment for all practical modules only would account for 50% of the overall % marks of the modules.
  2. A practical examination or a two-hour written examination per module will be set at the end of each semester, unless otherwise stated. The duration of a practical examination will range from a minimum of 5 hours to a maximum of 20 hours spread over a maximum of 4 days, depending on the nature of the module.
  3. Continuous assessment will be based on practical and/or written assignments with at least one class test.
  4. For a student to pass a module, a minimum of 30% should be attained in both of Continuous Assessment and Written and/or Practical Examination separately, with an overall total of a minimum of 40% in that module.
  5. Modules carry the weightings of 1, 3 or 5 depending on their status (Introductory, Intermediate or Advanced). Weighting for a particular module is indicated within parentheses in the module code.
  6. All yearly taught practical modules are of 150 hours and carry 6 credits, unless specified otherwise. Modules of 75 hours’ duration carry 3 credits. Theory modules are of 45 hours duration and carry 6 credits.

Modules

Drawing and Illustration I
Creative techniques/ Colour theory (2D,3D)
History of Advertising & Communications
Typography
Graphic design/Digital production
Mauritian Studies – Overview of History
Drawing and Illustration II
Visual Communications , Branding and Promotion
Introduction to Art History and Visual Culture Studies
Photography
Principles of Marketing
Project (In case of exit)
Specialisation in Art direction
Drawing and Illustration III
Art Direction
Digital Interaction and Emerging Technologies
Advertising and Marketing Research Methods
Project
Internship
Seminar and Presentation
Advertising and Professional Practices
Art and visual culture in Mauritius
Full Campaign & Project Report
Specialisation in Graphic Media Arts
Drawing and Illustration III
Digital production
Web Design And Game Art
Advertising and Marketing Research Methods
Project
Internship
Seminar and Presentation
Design Management and Professional Practices
Art and visual culture in Mauritius
Full Campaign & Project Report

Mancanza di, o significativamente ridotto, interesse/eccitazione sessuale, come manifestato da almeno tre dei seguenti elementi: Uno degli Lasix in Italia obiettivi dell’ assistenza infermieristica è anche quello di informare il cittadino e fare prevenzione. Le persone, uomini e donne, dove posso acquistare propecia prendono sempre più coscienza della sessualità come fonte di piacere e di autorealizzazione e non più come un istinto da tenere più o levitra online meno sotto controllo o da esibire come arma della propria identità. Senza effetti collaterali Per raggiungere un alto livello di potenza, viagra in farmacia serve ricetta l'uomo non è sufficiente utilizzare la pillola. Lo dimostra uno studio dell’Università di Dresda pubblicato sulla rivista Archives of Sexual Behavior.

Ces dysfonctionnements sont généralement d’apparition progressive sur plusieurs années et non pas brutalement. on a montré Cialis Prix France Pharmacie dans des études que les effets positifs d’une consommation régulière de poisson gras sur le cœur étaient visibles au bout de Achat Kamagra en Ligne France - Acheter de medicaments quelques semaines à peine. Sur le plan mental, lorsque vous n’avez pas trop de problème, que vous n’êtes pas stressé, et viagra plus que vous entamez une relation sexuelle avec une femme prête, sur tous les plans, moi je vous assure, vous aurez une sexualité Cialis Super Active prix débordante. La crise du désir est une crise de l’imagination, l’amour rimant avec avoir », tandis que le désir rime avec vouloir ».

Il rilassamento della muscolatura liscia è permesso da un secondo messaggero, prodotto comprar propecia en farmacia dall’attivazione parasimpatica, che è l’ossido nitrico (NO).

Получить быстрый займ на карту в Украине или микрокредит наличными.

Взять быстрый онлайн кредит на карту в Украине. Срочные микрозаймы от МФО.

Оформити перший кредит без відсотків в Україні на картку. Безвідсоткові позики на картку.

Log in